Activate Data with API-Managed Reverse ETL

Segment has announced its Reverse ETL offering in 2022, which enables businesses to access data directly from their data warehouses, using APIs to automate workflows and activate data programmatically. This approach, known as API-Managed Reverse ETL, provides a flexible solution for developer teams to integrate with CI/CD pipelines and create custom workflows, offering greater control, automation, and scalability compared to traditional UI-based RETL solutions. Segment's public APIs, dbt extension, and Git integration further enhance the efficiency of managing and activating data, empowering businesses to make data-driven decisions and improve customer experiences more effectively.