/plushcap/analysis/twilio/twilio-2024-consumer-preferences-highlights

Introducing Twilio’s Consumer Preferences Report

What's this blog post about?

Twilio's Consumer Preferences Report reveals that while 91% of global consumers expect interactions through their preferred channels, only 54% of brands meet this expectation. The report highlights four communication best practices for engaging customers: choosing the right channels, honoring user preferences, investing in branded communications, and responding in real-time. Businesses can increase customer lifetime value by strategically selecting channels based on consumer preferences. In today's digital age, trust and security are crucial; 88% of consumers who received a message with a verification badge said it increased their trust. Additionally, fast response times are essential, as 51% expect replies within an hour, and slow response times can lead to customer abandonment. Embracing simplified cross-channel interactions allows businesses to align with evolving consumer expectations and create personalized experiences.

Company
Twilio

Date published
Oct. 21, 2024

Author(s)
Ravleen Kaur

Word count
549

Hacker News points
None found.

Language
English


By Matt Makai. 2021-2024.