SMS Marketing for Beginners: How to Get Started

SMS marketing is a highly effective digital communication method due to the high open and engagement rates of text messages. It allows businesses to send promotional messages such as updates, news, discount offers, links to new products, etc., directly to customers' mobile devices. Unlike social media platforms, with SMS marketing, businesses have complete control over their messaging lists and can maintain direct communication with their audience. To get started with SMS marketing, businesses should obtain permission from subscribers, provide an easy opt-out option, introduce themselves clearly, consider the timing of messages, keep content concise, build an opted-in list, experiment with tools like Twilio Studio, and pair SMS marketing with email marketing for better customer engagement.