7 Reasons to Adopt SIP Trunking in Your Contact Center

SIP trunks offer several benefits over traditional PRI trunks, including flexible routing and access to advanced services, increased reliability, instant scalability, global PSTN connectivity, better voice quality, and advanced features. SIP trunking also provides cost reduction opportunities, with savings estimated up to 50% compared to traditional PRI trunks. Additionally, the shift to cloud-based technologies has made it easier for contact centers to deploy voicebots and cloud contact center services that require SIP trunking. With the emergence of new cloud-based communications platform as a service (CPaaS) providers offering flexible and geographically diverse SIP trunking services, it's an ideal time for contact centers to consider migrating from traditional PRI trunks to SIP trunks.