New Guide! The Ultimate Guide to Omnichannel

The Ultimate Guide to Omnichannel` is a new resource that aims to help businesses implement effective omnichannel customer engagement strategies. According to Twilio's 2021 State of Customer Engagement report, most businesses plan to add four new customer channels in the coming year, but only one in four businesses are successfully investing in omnichannel personalization. The guide highlights the importance of tracking cross-channel customer journeys and provides infrastructure and tools for a scalable omnichannel strategy. By adopting an omnichannel approach, businesses can deliver hyper-personalized experiences, provide better customer service, and improve internal collaboration by capturing a unified view of customer behavior across all channels.