Just Launched: 6 Questions Every Retailer Should Ask When Choosing an Email Services Provider

As retailers seek to maximize their return on investment from email marketing, they must carefully choose an email services provider that meets their unique needs and goals. To ensure a long-term solution, businesses should ask potential providers about their ability to meet deliverability needs, scale with changing business volume, and build digital agility through automation. A successful ESP can help retailers increase the effectiveness of their email strategy, drive better business results, and empower them to expand into new communication channels as they grow. By asking these key questions and finding a vendor that can meet their business's unique needs, retailers can find a solution that helps them achieve their email goals for the future.