Building Your Startup’s Customer Engagement Roadmap

As a startup founder, building a customer engagement roadmap is crucial to creating meaningful connections with customers and improving their experience. Customer engagement is key to driving loyalty and spending, as customers who feel connected to a brand are more likely to be loyal and spend money. To start building your own customer engagement strategy, use the Twilio Startups Customer Engagement Canvas, which breaks down three main modules: Current Strategy, Urgent/Archival, and Future Strategy. This canvas can help you understand how your startup is currently communicating with customers and plan experiments to achieve measurable results. Understanding current trends in customer engagement is also important, as seen in the Twilio SendGrid Global Messaging Engagement Report 2020 and the Twilio State of Customer Engagement Report 2021. These reports provide insights into how consumers interact with emails and SMS, and highlight the importance of planning customer engagement from the inception of a startup.