A2P 10DLC ISV Starter Brands: Messaging that’s accessible to businesses of all sizes

Twilio has introduced an update to its A2P 10DLC registration requirements, specifically designed for ISV (independent software vendor) customers. These new "Starter Brands" offer a simpler verification process with minimal required information from customers, such as name, email, phone number, and billing address. This change aims to provide a solution that works for the entire messaging ecosystem, allowing businesses of all sizes to invest in building and scaling delightful experiences. ISV customers sending fewer than 3,000 SMS segments daily and using five or fewer 10-digit long codes are eligible for Starter Brand registration, which comes with free registration fees. In contrast, customers exceeding these limits will continue through the standard onboarding process. The new updates also introduce a decision tree to help ISVs determine the best registration path for their customers based on expected traffic volume and phone number usage.