12 SMS Templates & Examples to Get You Started

SMS is a highly effective marketing communication strategy that offers versatility in content and creative campaigns, high average open rates, and the opportunity to personalize messages. When writing SMS text messages, it's essential to remember the character limit of 160 characters per message, but most modern devices can accommodate up to 1600 characters. Templates are a great way to optimize campaigns according to best practices, such as appointment reminder templates that include the date, time, and place, or order confirmation templates with links to products and discount codes. Effective SMS notifications and reminders leading up to appointments can be helpful in reducing no-shows, while abandoned cart reminders via SMS can be mini-nurture campaigns to encourage purchase completion. Marketing and promotions SMS templates should clearly state special discounts or offers and include links to start shopping, while also varying and personalizing the copy to grab recipients' attention and avoid spammy language.