Gross Revenue Retention Vs. Net Revenue Retention

Gross revenue retention (GRR) and net revenue retention (NRR) are two essential metrics that help businesses measure customer churn and assess their financial health. While GRR focuses on maintaining existing revenue streams, NRR provides insights into growth potential by accounting for both customer losses and gains through upselling. By analyzing these metrics, companies can better strategize on customer retention and expansion to achieve sustainable growth. A high revenue retention rate signals successful repeat business and the ability to replace lost customers, crucial for investor confidence. Togai offers tools to quickly adapt pricing strategies to a company's needs, facilitating faster market entry and revenue optimization.