Advantages & Disadvantages of Adopting Flat Rate Pricing

Flat rate pricing is a simple strategy that offers one single tier priced at a flat rate, unlocking all product features. It benefits from being user-friendly and having shorter billing cycles. However, challenges include dealing with multiple customer personas, potential poor revenue as customers gain more value, and not fitting everyone's needs. Flat rate pricing works best for unique products in crowded markets or specific customer personas with clear pricing needs.