How we launch at Supabase

Supabase, an open-source Firebase alternative, has been able to increase the number of databases it manages by 47% month-on-month for the last 18 months through its Product-Led Growth strategy. The company's Launch Week is a key part of this strategy and involves shipping multiple major features in one week. Supabase has found success with its "internal accelerator" model, which mirrors the conditions of an external accelerator program like YCombinator. This approach helps maintain growth momentum post-YC by setting arbitrary deadlines for product launches and fostering a sense of urgency among team members. The planning process involves brainstorming sessions, assigning project leads, and creating detailed launch schedules. After each Launch Week, the company conducts retrospectives to learn from mistakes and improve processes.