A Q&A with Credit Union of Texas' Head of Digital, Data & Analytics

Credit Union of Texas (CUTX) has partnered with Plaid to gain insights from transaction data and provide a more personalized digital banking experience for its members. CUTX's mission is to provide exceptional experiences and frictionless financial services, which led them to explore ways to better understand their members' spending patterns and preferences based on transaction data insights. By using Plaid Enrich, CUTX can offer more personalized offers to their members and optimize the user experience, ultimately empowering their members to achieve their financial goals. The implementation process with Plaid was smooth and efficient, taking only a week for development at most. CUTX plans to continue investing in innovative technology to provide the latest digital banking tools and services while maintaining a focus on meeting its members' unique needs and preferences.