/plushcap/analysis/plaid/first-tech-customer-story

First Tech makes funding new accounts fast and convenient

What's this blog post about?

First Tech Federal Credit Union, serving tech giants like Google and Amazon, has been recognized for its best-in-class user experience. Established in 1952, it provides banking, investment, insurance, and tax services to over 700,000 members mainly in the western United States. Known for technical innovation, First Tech was one of the first financial institutions to offer online banking and an early adopter of omnichannel. In 2019, Forbes named it one of Oregon's best credit unions. However, their new-member onboarding flow lacked innovation in terms of account funding. To address this issue, First Tech chose Plaid to provide a more intuitive and efficient way for customers to fund their new accounts.

Company
Plaid

Date published
June 22, 2021

Author(s)
Mary Caballero

Word count
274

Hacker News points
None found.

Language
English


By Matt Makai. 2021-2024.