How Rapha incrementally migrated to a composable ecommerce system and achieved 100x developer productivity

Rapha, a global cycling apparel brand, migrated to a composable ecommerce system to improve its digital experience and achieve 100x developer productivity. The company faced challenges such as inability to deploy frequently, hampered creativity, difficulty resolving bugs, prohibitive pricing, and vendor lock-in with their previous systems. They adopted API-driven solutions like Commerce Layer for commerce platform, Contentful for headless CMS, and Netlify for web hosting and deployment. This enabled Rapha to build a more efficient solution than SAP Hybris' out-of-the-box alternative, reducing time to market and improving developer experience. The company plans to complete all integrations and explore new projects with their composable architecture.