How Mindvalley Minimizes Time-To-Launch With Neon Branches

Mindvalley, a global platform for personal growth and transformation, has minimized its time-to-launch by using Neon branches. Previously, the company used Google CloudSQL for their production databases but experienced inefficiencies when handling development and testing within this environment. By leveraging Neon's faster DX for development and testing while keeping production databases untouched, Mindvalley has significantly reduced waiting times and sped up its development cycle. The key feature driving this boost in developer velocity is branching, which allows developers to spin up new previews in less than a minute. Automatically creating branches with every PR has drastically reduced waiting times, speeding up their development cycle.