Why video quality matters

Video quality is a complex concept encompassing various aspects such as encode quality or fidelity, compression efficiency, quality of experience (QoE), and psychovisual tricks. High-quality video enhances the viewing experience by making it more immersive, emotionally engaging, and easier to understand and retain information. It also improves search engine optimization (SEO) rankings, increases content longevity, and communicates credibility and professionalism. To achieve high-quality video, consider streaming at appropriate resolutions, using the right number of bits for desired quality, avoiding common mistakes, and delivering via high-quality content delivery networks (CDNs). Automated approaches like per-title encoding can help ensure every video looks good.