How Spotify uses Mux to build the world’s most popular audio service and podcast platform

Spotify is revolutionizing the podcast industry by building a best-in-class platform and transforming how creators create and monetize their work. Since launching video podcasts (vodcasts) in 2020, they have seen a rise in engagement and now serve more than 100,000 video podcasts globally. Video offers an additional opportunity for creators to connect deeper with their audience, as visual information is processed faster in the brain than text. Spotify has partnered with Mux, a video infrastructure and QoE analytics tool, to improve viewer Quality of Experience (QoE) by making data useful for decision-making and learning from incidents. The integration of Mux Data has allowed Spotify to resolve incidents faster and gain insights into user behavior, content formats, and delivery improvements.