Q&A with Pixieset: How to marry video and product strategy to drive engagement

Vancouver-based company Pixieset provides a robust platform for photographers to display their work and recently added an integrated video solution in response to user demand. The addition of Mux allowed them to quickly bring the feature to market, focusing on enhancing the user experience rather than building the video stack from scratch. Since launching video support in July, 10% of Pixieset's users have started uploading videos, and they are approaching 10,000 hours of video on their platform. The company plans to continue expanding its video capabilities to better serve both photographers and videographers.