Mux team reflections from IBC

The Mux team attended the annual IBC Conference in Amsterdam last week, where they observed a strong focus on OTT (Over-The-Top) services and technologies. While UHD/4K/HDR were present, they did not have as significant of an impact compared to previous conferences. The "Future Hall" showcased emerging technologies such as VR, 3D audio, augmented reality, and holographic displays, but none seemed close to widespread consumer adoption. Despite the excitement around OTT services, there was a noticeable lack of tools for diagnosing issues experienced by end users.