How Livebuy built TikTok-like shoppable video for one of Europe's biggest e-tailors

Bertold Harmath, Co-Founder and CCO of Livebuy, shares insights on integrating video into e-commerce experiences. He discusses how Livebuy helped Europe's number one beauty retailer, Douglas, improve conversion rates by 50% through shoppable videos. The platform allows online shops to create content easily and differentiate themselves while making shopping more engaging for users. Bertold also highlights the importance of leveraging creators to democratize content creation and mentions emerging trends in e-commerce, such as integrating both live shopping and clips into one experience.