Let's just design our own corporate blog

This text discusses the redesign and development of a corporate blog, focusing on four key design principles: reading experience above all else, mobile-first reader's journey, typography over images, and making the writing process easy. The author emphasizes the importance of creating a good reading experience by removing obtrusive elements and prioritizing content. They also highlight the significance of designing for mobile first, as many readers access blogs through social media links on their phones. Typography is considered crucial in establishing an aesthetic identity, with the use of typefaces such as Akkurat and Akkurat Mono. The author discusses the process of creating a type scale and line height guidelines to ensure visual consistency and readability. They also share insights into prototyping and collaboration during the development phase. Lastly, they address the importance of making the writing process easy by improving cover image handling, providing SEO previews, adding code support, enabling multiple authors, and integrating performance analytics.