How to transcode video 100x faster; or, a Gordian knot cut

Mux Video has achieved significant speed improvements in video publishing compared to traditional transcoders. A typical 10-minute video takes only 9 seconds to be ready for playback on the platform, which is significantly faster than a standard transcoder that may take up to 5 minutes. This is made possible by implementing just-in-time (JIT) transcoding, breaking incoming videos into smaller chunks and processing them in parallel, as well as streaming video into and out of the transcoder. JIT transcoding also enables features like instant thumbnails, GIF generation, live clipping, unified live and on-demand video, and cost efficiency by not transcoding segments of video that are never watched. Fast publishing is crucial for user-generated content and can lead to increased user activity and better user experience overall.