How Mux + Jump connect the dots between video performance and customer retention

Mux, a video performance analytics platform, collaborates with Jump Data-Driven to provide comprehensive insights into video services' health and performance. Jump specializes in revolutionizing data landscapes for video and streaming services, offering solutions that empower businesses to optimize their critical metrics such as engagement, monetization, churn rates, and marketing strategies. The partnership between Mux and Jump helps customers understand the health of their services by connecting video performance with customer retention and health. In the upcoming year, trends like Fast and Distribution channels, adoption of mixed business models, AI-driven technologies for targeted ads, and improved analytics are expected to continue gaining momentum in the industry.