How Audience Adaptive Encoding Works

Mux has introduced Audience Adaptive Encoding (AAE), an evolution from their work on fast Per-Title Encoding. AAE optimizes encoding ladders based on audience consumption patterns and bandwidth, rather than relying on theoretical assumptions made by engineers. This approach ensures that video quality is maximized for each bitrate, while also catering to the specific viewing habits of users. Mux Data platform enables this optimization by providing insights into how users consume video content. The methodology involves using machine learning algorithms to generate convex hulls and select top renditions, followed by estimating bitrate-resolution pairs based on user information. Although Mux has temporarily paused development on audience-adaptive and per-title encoding due to resource allocation for other projects, they remain committed to leveraging machine learning for video encoding solutions in the future.