Don’t press skip: Introducing new ad QoE metrics

The text discusses the importance of monitoring Quality of Experience (QoE) for ad delivery on streaming video platforms. It highlights the complexity of ad QoE due to multiple systems involved in delivering the content and ads, making it difficult to separate metrics. To address this issue, new ad metrics have been introduced, including Playing Time, Failures, and Startup Time, which can be reported separately for ads and video content. These metrics help streaming platforms optimize their advertising models, improve user experience, and make data-driven decisions about content acquisition, development, and promotion strategies. The text also mentions the ongoing work to add more advertising QoE insights and support additional ad providers.