Building a Recommendation Engine with Amazon Personalize and Mux

This text discusses the problem of analysis paralysis when choosing content to watch on streaming platforms and how personalization technology can help alleviate this issue. It then provides a step-by-step guide on how to build viewer recommendations for Mux videos using Amazon Personalize and Amazon Kinesis, along with some additional tips and considerations. The article also mentions the possibility of importing historical viewing data into Amazon Personalize to improve user recommendations.