Adding interactive videos to your e-commerce website can help increase conversion rates by 20%

The introduction of App Tracking Transparency in iOS 14.5 has made it difficult for app publishers to understand which social ads are driving purchases. As website traffic becomes a scarce resource, creating engaging on-site and off-site experiences is crucial for converting site visitors into purchasers. Adding short-form vertical videos to e-commerce websites can replicate the engagement of platforms like TikTok and Instagram while boosting conversion rates. Videos are more effective in building consumer trust, educating customers on products, and increasing brand equity. Brands using Viddy have seen up to a 76% improvement in average session duration and an 18% increase in conversion rate. The most effective videos for e-commerce sites include user-generated content reviews, about the brand, announcements, visual differences, and product education. Sources of vertical video content can include re-use of ad footage, existing social posts, UGC, purchasing from video production agencies, and content creation in collaboration with influencer partnerships. Viddy is a platform that enables e-commerce brands to easily embed interactive, app-like, video experiences on their website or storefront, improving user engagement and conversion rates.