6 Ways to Monetize Video

In the current crisis, businesses are turning to online video streaming as a way to reach their audiences who are now confined at home. Monetization strategies for video content have become crucial in this context. Some common misconceptions around cost include thinking that serving video online is cheap and that free platforms like YouTube can be used instead of owning your video workflow. However, these platforms cut into the profits of original content creators and limit control over product design, quality assurance, and monetization strategy. There are several effective strategies for monetizing video content: Freemium, Base plus Overage, Ad Supported, Revshare, Transactional Video on Demand (TVOD), and Cost Plus. Each of these methods has its own pros and cons, and businesses should choose the one that best suits their needs and audience preferences. A well-executed monetization strategy can lead to a profitable and sustainable business in the world of online video streaming.