11 tips for building a SaaS partnerships program from scratch

Mux has built a strong foundation for its partnerships program over the past year, focusing on mutually beneficial collaboration with strategic cloud partners, platform or tech partners, and solutions or agencies. The company measures impact based on customer satisfaction and revenue. Some key lessons learned include adopting a beginner mindset, choosing an appropriate name for the program, leveraging existing partnership communities and resources, securing leadership buy-in, prioritizing early, building vs. buying tools, and understanding reciprocity in partnerships. The company also emphasizes the importance of cloud partners and their role in driving successful partnership practices.