Stale Data Leads to Bad Business Decisions

Stale data can lead to poor decision-making in businesses, resulting in lost revenue and unsatisfied customers. Stale data refers to outdated or inaccurate information that may be used for crucial decisions. Sales, marketing, and customer service departments are particularly vulnerable to the negative effects of stale data. Poor data management practices, such as lack of monitoring and data pipeline bugs, can cause stale data. Solutions include implementing data refresh schedules and using data observability tools like Metaplane to ensure data freshness and quality.