Trajectory: Building a Brand Identity

LaunchDarkly is hosting its first annual event on April 8-9, 2019 at Oakland Museum of CA. The company sought a unique and attention-grabbing conference name that aligns with their brand and can evolve over time. A brainstorming session was held where all employees were encouraged to contribute verb suggestions, abstract nouns, fun space concepts, and other ideas. From the submissions, the marketing and design teams selected top contenders for user testing. The final chosen name will be revealed by Michael DeBiase.