Toggle Talk with Happy Co's VP of Product Phill Claxton

Phill Claxton, VP of Product at HappyCo and COO at Storekat.com, has implemented feature flags in three different organizations. He believes that feature flagging is most useful when a company hits the 100 customer mark, as it allows for faster learning and continuous delivery. Feature flags are particularly useful in the B2B space, but can be beneficial in other sectors as well. Claxton suggests that companies should start thinking about feature flagging early on, even before worrying about cohorts. He also emphasizes the importance of removing flags from the codebase to avoid unnecessary tech debt. Feature flags play a significant role in DevOps and continuous delivery, allowing for faster scaling and growth. Companies like LaunchDarkly are helping to evolve feature flag management by offering third-party solutions. However, Claxton believes that more companies need to recognize the importance of feature flagging as part of their growth strategy.