Galaxy Brain: The Power of Targeting Via User Attributes (And More)

The blog post discusses the power of targeting rules and how they can improve customer experience and streamline developers' work in rolling out new features. Targeting rules abstract business logic away from codebases, allowing users to access new integrations or features without redeploying code. Sunny Guduru, a software engineer at LaunchDarkly, explored this topic during the Galaxy event. The post covers three types of targeting: feature flags or toggles, individual targeting, and user targeting rules. It also highlights the use of custom attributes in user targeting rules to enable more precise control over who gets access to features or functionality. Additionally, it introduces custom contexts that allow teams to deliver to various kinds of things simultaneously with greater precision. The post concludes by sharing best practices for using feature flags and emphasizing the importance of proper documentation and naming conventions.