Recognition of the Rising Value of Feature Management (New Gartner® Report)

The 2023 Gartner Hype Cycle report highlights the growing importance and adoption of feature management in Agile and DevOps. Feature management is a set of practices that allows development teams to release, control, and optimize software features in real-time, separating a developer's code from deployment. The practice has moved closer to the Plateau of Productivity stage, indicating its increasing acceptance as a standard method for delivering high business benefits with less risk. Feature management offers enhanced capabilities such as high-resolution personalization, real-time A/B testing, and increased velocity of product development, allowing companies to become highly responsive to shifting market characteristics. The report encourages business leaders to explore the adoption drivers, obstacles, and user recommendations for feature management and other emerging technologies in Agile and DevOps.