“Learn”: The Third Pillar of Feature Management

The Learn pillar of feature management focuses on enabling all teams to better understand how software changes affect users and systems. It is designed for the entire product delivery team, including developers, DevOps and site reliability engineers (SREs), and product managers. This pillar supports hypothesis-driven development and continuous improvement by integrating experimentation into the process of building software. Holistic experimentation delivers maximum value to customers while maintaining peak system performance and unifying engineers and non-engineers. It entails running not only A/B tests on public-facing features but also multivariate tests for back-end changes, collecting both quantitative and qualitative data, and aligning experiments with the deployment process. LaunchDarkly feature management enables holistic experimentation by allowing teams to manage releases and run experiments in one place, empowering product managers to release beta features, and seamlessly creating and running experiments including multivariate ones.