Building a Culture of Experimentation: The Power of Tiny Gains

The text discusses the importance of experimentation in decision making, drawing inspiration from the story of MIT students who used small experiments to count cards and beat casino odds. It emphasizes that using high-quality data for comparison between control and treatment can significantly improve decision accuracy. The article suggests aiming for incremental improvements rather than large changes, as they are easier to implement and less risky. A culture of experimentation is encouraged, with a focus on making more, better decisions based on causal data. It also highlights the value of velocity in small wins that add up to significant overall business impact. The text concludes by recommending leveraging an experimentation program to mitigate risks associated with larger projects and using learnings from smaller experiments to inform decision-making on bigger features.