How Feature Flagging Transforms Teams and Supports DevOps

The article discusses the importance of cross-functional collaboration in software development teams to meet customer expectations and stay ahead of competition. It highlights Atlassian's approach of creating triads, consisting of an engineering lead, design lead, and product manager, for effective project management. Other organizations have also found value in promoting cross-functional communication using tools like Jira, Slack, GitHub, Bitbucket, and Confluence. The article emphasizes the role of feature flagging and centralized feature management systems in improving collaboration and accelerating development cycles. It shares insights from product managers at Atlassian and BrandVerge on how feature flags have transformed their organizations by providing visibility, ownership, and control over features throughout the development process.