Power Your Business: Target and Personalize Experiences With Confidence

The text discusses the importance of personalization in digital experiences and how it is crucial for modern software delivery. It highlights the challenges faced by engineering and product teams, such as targeting limitations, difficulty scaling feature management, and inconsistent data. To address these issues, Segment Builder is introduced as a centralized place to build and manage audience segments and feature flags that target them. The text also announces seven new data integrations with customer data and analytics platforms, data activation platforms, and mobile data collection. These integrations enable teams to leverage existing data sources for targeted and personalized software experiences. LaunchDarkly's targeting engine unlocks initiatives like progressive delivery, early access and beta testing, entitlements, and personalization that drive business growth. Segment Builder is now in General Availability (GA) for users to get started with building and targeting their first segment.