Galaxy Talk: The Art of Shipping Broken Code

The text discusses how feature flags played a crucial role in enabling StockX, an e-commerce platform for exclusive consumer goods, to safely conduct A/B testing on its homepage during Black Friday 2020. Despite initial setbacks due to back-end issues, the new GraphQL-powered home page was able to handle traffic surges and outperform the old one in terms of user experience and sales conversion. The use of feature flags allowed StockX to safely launch and test its new features without risking a negative impact on customer experience or platform stability. This approach is recommended for other companies looking to innovate while ensuring safety and reliability.