In 2016, can DevOps keep pace with consumer expectations?

Consumer expectations for app performance have significantly increased, with users demanding instant, smooth, and intelligent operation. Developers must adapt their development processes to meet these heightened standards. Incremental rollouts can help manage risk and exceed consumer expectations by allowing developers to assess an application's response to a new feature before fully launching it. Feature flag-driven development enables compartmentalized releases, whereby features are wrapped in conditions and incrementally turned on for specific users while monitoring performance feedback. This approach helps mitigate unanticipated performance degradation and ensures seamless application performance, meeting consumer expectations.