The Story Behind Dunelm’s 360° Digital Transformation

Dunelm, a British home furnishing retailer, embarked on its digital transformation journey in 2017 to meet the demands of modern tech-savvy consumers with legacy infrastructure. By October 2019, the entire platform was rebuilt and redesigned for faster digital experience. The company's digital transformation involved a shift from monolithic architecture to API-driven, Microservices architecture and cloud-based technologies. They also adopted Agile, Scrum, and Kanban methodologies and utilized tools like AWS serverless architecture, LambdaTest, Datadog, and Fastly. Despite challenges faced during the process, Dunelm's digital transformation journey has brought significant learnings and improvements to its platform.