Services are not special: Why Catalog is not just another service catalog

The incident.io team has introduced a new feature called "Catalog" that diverges from traditional service catalogs in several ways. Unlike the latter, Catalog is not limited to just services but includes all facets of an organization such as teams, software services, customers, and more. It also allows users to model their organization however they like without any pre-defined assumptions about data structure. Furthermore, Catalog can be connected with various tools like observability platforms, escalators, bug trackers, etc., importing relevant data automatically into the catalog. This interconnected view of an organization becomes even more powerful when used in conjunction with other parts of incident.io, such as custom fields and workflows. The team emphasizes that Catalog is not meant to replace existing service catalog solutions but rather complement them by acting as a mirror reflecting all sources of truth within an organization.