Why Hex isn’t charging extra for “AI”

Hex has decided not to charge extra for its AI-powered data analysis features called Magic, which are integrated into their platform. They believe that charging extra implies that the feature is an add-on rather than central to the user experience. Furthermore, they argue that the cost of providing these features is decreasing over time and may be better monetized through other means such as consumption fees or premium tiers for larger companies with more complex governance needs. Hex's Pro and Teams plans already offer a fair price for their premium product without additional charges for AI features, focusing on building and selling something great instead of nickel-and-diming users.