ClickUp Operationalizes Churn Predictions

ClickUp, a project management software company with over 100,000 paying customers, faced the challenge of adapting to market demands for efficiency in late 2022. The company used data to drive decision making and identified churn as a key focus area. To gain insights into churn, ClickUp moved from ad hoc analysis to operational analytics using Hex, an interactive dashboard tool that allowed various teams across the organization to derive actionable insights specific to their areas of focus. By democratizing data insights and empowering teams with actionable information, ClickUp saved more than a million dollars in churn-related costs and built a more operationally efficient business, driving growth while maintaining profitability.