Q&A with Bluecore’s Data Team: Part 1

Bluecore is a martech platform focused on helping retailers find customers and keep them for life by quickly unlocking and activating retail data through digital campaigns. The company has a performance-driven model that ties its success to customer outcomes, incentivizing both parties to be more effective. Its data warehouse is BigQuery, with dbt used for transformations and Looker for internal business intelligence (BI). Hex is utilized for development, exploratory analysis, prototyping, and some light data engineering/pipelines. The company's data science organization is a core part of its product, providing predictive models based on retail-specific challenges. Bluecore has made significant investments in improving its product through data, leading to performance leaps compared to competitors.