How our marketing ops team built a realtime lead-to-account matching solution with Hasura, BigQuery, Zapier and Salesforce.

The marketing operations team at Hasura has developed a real-time lead-to-account matching solution using Hasura, BigQuery, Zapier, and Salesforce. By leveraging Hasura's instant GraphQL & REST APIs on BigQuery and powerful querying abilities, the team was able to automate this workflow and make it real-time. The process involves mapping leads to accounts in Salesforce, with logic stored in Google BigQuery as a view. With the recent support for BigQuery by Hasura, the marketing operations team can now update lead information in Salesforce automatically every hour, ensuring that all relevant leads are matched to their corresponding accounts.