What is Privacy Engineering?

Privacy engineering is a systematic approach to protect sensitive information using software and security engineering principles. It involves two key stakeholders - businesses requiring access to data, and customers whose personal data is being used. The importance of privacy engineering lies in its ability to build trust with customers, enable control over shared information, and differentiate services. Business models enabled by privacy engineering include faster data access for technology companies, creating marketplaces for financial institutions, and enabling information sharing while protecting patient privacy in health-tech industries.