Why Fivetran Builds Standardized Data Connectors

Fivetran has developed a new kind of data connector designed for the cloud era, exploiting advances in SaaS and cloud warehouses. The company recognized that traditional data replication technology was not built for the cloud and aimed to change this by building standardized connectors and incorporating key automations. This approach, known as ELT (extract, load, transform), leaves the transformation step to the discretion of the data analyst. Fivetran's engineering culture emphasizes simplifying ETL through standardization and automation, removing the engineering burden from data teams. The company's connectors are designed to detect and adjust to source changes, ensuring a consistent data flow for agile analytics. Deploying these data connectors can enable organizations to democratize data insights across various departments, leading to more informed decision-making.