The Modern Data Stack in 2025

Fivetran CEO George Fraser predicts the evolution of modern data stacks over the next five years towards becoming a hybrid analytical-operational system, with more companies serving production use cases directly from their data warehouses. He also anticipates an increase in interfaces focusing on individual data entities and their relationships rather than aggregated data. As the modern data stack develops, analytics teams will adopt practices like testing and continuous integration, similar to engineering teams. Business users with varying levels of data literacy should be accommodated by self-service systems or analyst involvement for agile decision making.